Reviewing promotional material for WEEE disposal symbols and battery regulations surfaced a gap: promotional material was being reviewed against the same checklist as product labeling, when its regulatory triggers are entirely different.
Different triggers, different checklist
Product labeling review checks classification, warnings, and translation. Promotional material review checks marketing claims and disposal symbols, like WEEE and battery regulations, an entirely different set of triggers that a labeling checklist won't catch.
- Mapping each promotional material type against its applicable regulation (marketing claims, WEEE/battery disposal symbols)
- Building a checklist/flowchart reviewers could apply consistently
- Covering all four core regulatory guidelines for promotional material review
What the wrong checklist misses
Promotional material shipping with a missing or incorrect regulatory disposal/compliance marking, a WEEE symbol, for example, is exactly what happens when reviewers apply a labeling checklist to a document type it wasn't built for.
What the work instruction delivered
Delivering a work instruction and checklist covering the four core regulatory guidelines gave reviewers a consistent, promotional-material-specific reference to apply going forward.
The Real Takeaway
Promotional material review needs its own work instruction separate from product labeling review.
The regulatory triggers are different and easy to miss if reviewers use the wrong checklist.